There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic.

Motion is exciting to us, and often conveys a message difficult to express through text alone.

Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, but nonetheless, it still often wins in a contest against its static alternative — doesn’t it?New Call-to-action

Here, we’ve compiled a list of some of the coolest animated logos businesses are using today. These logos are so sleek and pragmatic, they’ll likely inspire you to beg for a redesign of your own company logo.

If you don’t believe me, let the exploding Skype name speak for itself.

1. Shazam

Image courtesy of Oleg Turbaba.

2. Skype

Image courtesy of Pivotal.

3. Nike

Image courtesy of JustCreative.com.

4. FedEx

Image courtesy of JustCreative.com.

5. Lux

Image courtesy of Mucho.

6. Spotify

Image courtesy of Oliver Keane.

7. Feral Sphere

Image courtesy of Mind Design.

8. Brikk

Image courtesy of Gun Karlsson.

9. Sello

Image courtesy of Latham Arnott.

10. Untime

Image courtesy of Tony Pinkevich.

11. Firefox

Image courtesy of Latham Arnott.

12. Flight PR

Image courtesy of Dia.

13. OpenView

Image courtesy of Pentagram.

14. Cub Studio

Image courtesy of Fraser Davidson.

15. Ugmonk

Image courtesy of Seth Eckert.

16. Arzábal’s Food Truck

Image courtesy of Behance.

17. Two Twelve Studio

twotwelvestudio

Image courtesy of Behance.

18. Scout

Image courtesy of Dave Chenell.

19. Fuzbiz

Image courtesy of Mattias Peresini.

20. AMA

Image courtesy of David Stanfield.

21. Ikea

Image courtesy of Nikita Melnikov.

22. Hypercompact

Image courtesy of Evgeny Skidanov.

23. Slingshot

Image courtesy of Anastasiia Andriichuk.

24. CrowdStrike

Image courtesy of Seth Eckert.

25. Google

Image courtesy of Adam Grabowski.

26. Glug

Image courtesy of Marcus Chaloner.

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