This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Is your customer the unifying thread? How to do martech right

In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term martech or stack was in play.
During our meeting, my contact handed me a single sheet of paper with 20 different logos representing all the technologies they used to support marketing. […]

Google announces new features for retail advertisers at SMX Advanced

Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit Chatterjee, who leads product for Google Shopping, at SMX Advanced in Seattle last week.
The announcements include features for local selling, price comparisons and an update on Google Shopping Actions. Here’s a look at some of what was discussed […]

26 Animated Logos to Inspire Your Own

There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic.
Motion is exciting to us, and often conveys a message difficult to express through text alone.
Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office, […]

Supercharging your SEO with AI: Insights, automation and personalization

Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers.
Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural […]

Google updates ‘Ad Settings’ to allow users to turn off targeting signals

Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?” notices across all services that display Google Ads.
With the changes, users can turn off some of the interest signals that Google uses for targeting ads. The options are located in the “Personal […]

The Best Coworking Office Spaces in Australia

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses — and one of the biggest is finding office space to work your magic in. […]

How to Change Your YouTube Name

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.
Whatever the reason, changing your name on YouTube is an easy three-step process. Before […]

The Definitive Guide To Leveraging Social Media for Online Sales

71% of Internet users in the United States actively use social media networks.
That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.
Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales.
Andrew Hubbard turned a $4,000 investment […]

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos.
You’re convinced that you belong in marketing.
Now, all you have to do is put that resume out there and wait, right?
Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?
That’s a different ballgame with its own set of […]

Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices

Responding to publisher outcry, Google is reversing its decision to cap the consent gathered through its consent management platform (CMP) Funding Choices to 12 ad tech vendors.
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent to the use of cookies to […]