This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Bottos launches a marketplace for data to train AI models

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns.
But, to recognize patterns and find insights, an AI engine needs to be trained with lots of examples.
A Singapore-based startup called Bottos says that the cost of data to train the model can take up half the budget for an AI or […]

Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data.
That ranges broadly, whether it’s passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?”
In order to understand that, it seems, it’s important to first take a closer look at the […]

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR?
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.

There’s an old saying: […]

Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Making the inbox spring to life at lastApr 19, 2018 by Len Shneyder
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
Jeff […]

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world.
And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news.
One such tidbit recently came to light, and it’s definitely worth your attention.
Namely, Facebook has started taking […]

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers.
But what does success in marketing even mean?
Sure, we can track analytics.
We can count how many social followers we have.
We can watch our number of website visitors grow.
But how do we know what is really successful?
When it comes down to it, there is […]

16 Video Metrics Your Boss Actually Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason.
In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. […]

Solving for cross-device complexity with multi-touch attribution

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you.
Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy.
As marketers, we have more ways to reach potential […]

Where software innovation is needed today: Martech

A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold software to publishers and loved the challenge of helping to invent a new industry.
But as the market matured and his company was acquired, and then was acquired again, he realized that the […]

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results.
There is always a new platform emerging for marketers to look into and master to stay ahead of the trends.
And with algorithms on big platforms like Facebook always evolving, you have to […]