Call it corny, but today’s marketers really need to create an emotional connection with their customers. Why? Because today’s customer is much more receptive to positive brand experience.

A new Lithium/Harris poll finds that US consumers will spend one-third of their disposable incomes with brands they love. They’ll go for the brand first, then the product.

On March 28, we’ll explore why a happy customer is more important than ever. Customer experience expert Christine Crandell will look at what goes into successful customer experience in a world of so many touchpoints. Katy Keim from Lithium will provide results of the new research, that quantify why building positive brand experience is now a key element for any successful marketing effort.

Register today for “The Value of a Happy Customer: Action steps to a great customer experience,” produced by Digital Marketing Depot and sponsored by Lithium.

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