This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Appointment Setter

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair)
In early January 2017, I purchased the KISSmetrics website for $500,000.
If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later […]

How to reach consumers while protecting their privacy

The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify […]

Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. […]

21 Incredible Geometric Patterns Perfect for Your Next Design

There’s a certain psychology to shapes.
The square, for instance, evokes feelings of stability and formality — which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens). We often see this shape in logos when reliability is a critical component, like for Microsoft or American Express.
The […]

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Improving the customer experience means getting search rightJul 13, 2018 by Jim Yu
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares […]

Email Writing: How To Craft Effective Emails For International Teams

Are you a non-native English speaker who needs to regularly write emails to your international colleagues?
It can be a challenge to write effective, conversational emails when English isn’t your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like […]

The Definition of Market Research in 100 Words or Less

In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say.
Market research can answer various questions about the state of […]

Third-party app store owner files EU complaint about being blocked by Google

As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements for Android handset makers, a small third-party app store competitor called Aptoide has filed a complaint with the EC, asserting that Google is actively trying to prevent downloads of the company’s product.
According to a Bloomberg report:
Aptoide said […]

Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
You’ll love what the MarTech agenda has to offerJul 12, 2018 by Marketing Land
Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation […]

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants.
And it’s true… the average page that ranks on page 1 of Google contains 1,890 words.

But you already know that.
The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that […]